YOUNG KING x Black-owned beard affliction band for boys!
Atlanta, GA, Sept. 30, 2020 (GLOBE NEWSWIRE) — Young King Beard Affliction is the aboriginal and abandoned accustomed beard affliction band internationally crafted for multicultural boys.
Founded by bedmate and wife Cora and Stefan Miller, the duo searched but couldn’t acquisition beard articles that ill-fitted the needs of their son and added boys with textured hair. There were affluence of options for women and girls, but annihilation for boys.
Research accepted their approach and they additionally apparent that atramentous purchasing ability grew 114% in the aftermost 10 years and that aftermost year abandoned atramentous spending grew $1.4 trillion.
With over 20 years of accumulated acquaintance in marketing, amusing albatross and communications they got appropriate to work. Together the Miller’s surveyed over 100 Moms to apprentice of their adventures and altercate needs. Research accepted their approach – a appeal for apple-pie articles for atramentous and amber boys was clear.
Young King is plant-based, vegan and chargeless from adverse ingredients. All articles currently absorb their signature, boy-approved scent. The brand’s accepted three items – Kids Leave-In Conditioner, Kids Essential Oils and Kids Curling Cream (each $14) – accommodate a simple three-step beard administration dieting that promotes textured beard bloom and growth.
According to the Miller’s the brand’s mission is to redefine macho admonishment by absorption on the abutting generation. Young King represents atramentous and amber boys aural the adorableness industry by auspicious boys to appearance up with abounding aplomb and present their best selves.
Most recently, the Founders alternate in Target Takeoff, a acclaimed accelerator affairs that has helped abundant arising brands. They met with Target leaders, industry experts and alumni from beyond the country.
For the moment, Young King Beard Affliction is accessible absolute to consumer.
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