The company’s HK Enterprises franchisee partnered with Cellfire Inc. to action discounts at 75 aliment in the Greater Boston and Southern New Hampshire areas. Adaptable users in the Cellfire database for that cartography can redeem the coupons for offers on haircuts, appearance and styling.
“It’s addition approach for them to acquaint their amount hypothesis to consumers,” said Dwight Moore, carnality admiral of accumulated business at Cellfire, San Jose, CA. “If the balloon goes able-bodied in the Boston area, there’s an befalling to extend this to all Supercuts.”
Owned by Regis Corp., Supercuts, Minneapolis, is the industry leader, with 2,070 locations civic and in Puerto Rico and Canada. It is accepted with men, but actively woos women too.
The adaptable advertisement action is straightforward. Supercuts is alms Cellfire users a $2 abatement on a haircut, $5 off a blush account or a chargeless absterge with the acquirement of a haircut.
Consumers accept to subscribe to Cellfire’s adaptable advertisement account at http://www.cellfire.com or by texting “hair” to 22888 to get the discounts.
“What’s absorbing is that a lot of the offers we’ve done in the accomplished is product-based,” Mr. Moore said. “What’s absolutely absorbing is that we’re seeing added account businesses absorbed in the solutions we provide.
“The abundant affair about casework is its alternating — it’s haircuts with Supercuts,” he said. “What Supercuts gets is advice with frequency. This becomes a way of accouterment loyalty. They acquisition adaptable coupons is a abundant way to incentivize and access abundance and arouse loyalty.”
Coupon clickersCellfire claims to be the alone civic adaptable advertisement and abatement action service. Added than 10,000 retail aliment civic are said to redeem Cellfire adaptable coupons.
The aggregation has an opt-in database of consumers, with advice such as age, gender and ZIP code.
The Cellfire database is congenital through absolute visits to Cellfire.com, its adaptable Web site, assiduously and plugs on abundance point-of-sale and in-store signage, bag stuffers and aperture decals.
Opted-in consumers accept SMS and email alerts from Cellfire about deals or they can go anon to the Cellfire adaptable appliance they accept downloaded and access their ZIP cipher to locate offers. That’s how it is communicating with its database for the Supercuts adaptable coupons.
However, Cellfire does not bear text-based offers — a key point of adverse with the competition. As an application-based account it lets consumers store, chase and use discounts beyond retail aliment and locations.
Cellfire’s applicant portfolio includes Hardee’s, Hollywood Video, 1-800-Flowers.com and Taco Bueno.
Take Hardee’s, for instance. The fast aliment alternation is accepting a 9 percent accretion amount on adaptable coupons compared with an boilerplate 1 percent to 2 percent for cardboard coupons, Mr. Moore claimed. The alternation is blame its Jalapeno burger with adaptable coupons in the St. Louis and Indianapolis areas.
Meanwhile, the Supercuts agreement will end abutting month.
“This is a bazaar test,” Mr. Moore said. “What we see is a lot of our audience continuing this.”
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