Business Matters: Gordon’s Beautician Shop’s Gordon Willford
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Gordon Willford, 57, owns Gordon’s Beautician Boutique on Eastman Avenue in Midland, beyond the artery from McDonald’s. A barbershop has been in this area aback 1969. The shop’s website advertises top affection haircuts and quick service. Willford is one of four barbers on-site, the added three are subcontractors: Mike Hayes, Ryan Owens, and Logan Williams. Due to COVID-19 restrictions, the boutique was bankrupt from March 21 to June 15. Willford is a alum of Gladwin Aerial School. Afterwards activity to MidMichigan Association College for Nursing and Business, he afterwards accelerating from the Flint Institute of Barbering in 1993. Willford has been affiliated to his wife, Natalie, for four years. They alive alfresco of Beaverton on ten acreage forth the Tobacco River. Together, they accept bristles accouchement and 13 grandchildren.
1. How continued accept you endemic your business?
Since January 2001, bought it from Dave Winslow. Had a business partner, Bryan Nichols, until August 2017, bought him out. I adapted the boutique in July 2018, again afflicted the name to Gordon’s Beautician Boutique (was Dave’s Beautician Shop).
2. What aggressive you to own this business?
When I was in aerial school, I went to my beautician to get a haircut, a acquaintance of abundance was there, too. The beautician explained to my acquaintance all about actuality a barber. I asked about actuality a beautician but he said I wouldn’t be absorbed in that. But, afterwards alive in added jobs, I assuredly absitively to go to beautician school. He buried the seed. I absitively it was time for me to assignment for me. I like the people, visiting, accepting to apperceive them as you see them every four to six weeks. Learn about their hobbies, interests and families, affectionate of become accompany with some of them. That’s my admired part, the people.
3. What makes Midland a abundant abode to own a business?
Midland is actual professionally oriented, able bodies that assignment for abundant companies. They like to be able-bodied kept and get their beard cut added frequently. Midland additionally has a beyond citizenry than Beaverton, so that makes it easier to accomplish a alive for me and my adolescent barbers.
4. What are some means your business is alive in the community?
We’ve done some assignment with the annual crews on Eastman Avenue. Accept done some things at the fairground. Accept done haircuts for actors at the Center for the Arts, that they charge for a accurate play. We buy announcement in academy fundraisers. Accept had groups do car washes in the parking lot. Accept additionally sponsored a men’s hockey team.
5. What are some of your interests and hobbies?
I adore fishing, hunting, photography, and golf. If you ask people, I adore construction, I’m generally alive on something. During the layoff, my wife, step-kids, and I austere six acreage of property, Put in a 400-foot driveway and we congenital a lath fence forth that driveway. Congenital a tractor shed. Buried a big garden. Put up a thousand bales of hay for the animals this winter.
6. What are some bounded businesses you assignment with that advice accomplish your business a success?
We do business with customers, Dorais Chiropractic is my chiropractor. Chad Adams of Maier and Associates does my books, additionally a customer. For aliment items, we go to Ace Hardware. Servinski Sod Account does our snowplowing, their guys are customers, too.
7. Added thoughts?
I’d like to acknowledge the association for acknowledging our business. When we were able to get aback to assignment afterwards COVID, the barter were actual generous. Afterwards not actuality able to assignment for 13 weeks, the abutment was about cutting at times.
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